LucentBid DSP Privacy Policy

This is the privacy policy for Telefrek, Inc. as it relates to our advertising technology “LucentBid”, a software platform which allows our employees and clients to purchase digital advertising that will be displayed on third-party sites and apps to end users.

For the privacy policy of telefrek.com and lucentbid.com sites, and advertisers utilizing the LucentBid platform, please see Telefrek, Inc. Privacy Policy.

The below policy is effective as of January 30, 2018.

 

What is LucentBid?

LucentBid is a software platform which allows advertisers and their agents to purchase advertising inventory from third party publishers, including mobile apps, desktop and mobile websites. As part of this service, we may collect anonymous information about your device and the ads with which you interact.

 

What information does LucentBid collect?

The LucentBid platform DOES NOT collect PII (Personally Identifiable Information) that can be used to uniquely identify you, such as your name, social security number, address, etc. when serving ads to users.

We DO collect Non-PII, which cannot be used to uniquely identify you. This includes, but is not limited to, the site or app on which an ad was placed, whether you clicked or otherwise interacted with an ad, what browser you used, whether you were connected via mobile carrier or Wi-Fi, your device make and model, your geographic region, and the date and time you viewed the ad. We may also obtain demographic data from third parties including but not limited to age range, gender and inferred interests.

How does LucentBid collect this information?

LucentBid and our third-party partners use cookies, tags, web beacons, mobile SDKs, tags and other technology to collect data associated with the web browser or device that is used.

You may learn more about the technology used in digital advertising at:
http://www.aboutads.info/consumers/#cookies
https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

 

How does LucentBid use this information?

When you interact with an ad, we may use that information to serve you relevant advertising in the future. We hope that by serving ads that are more relevant to you, we create a more personalized online experience and avoid showing you products you are not interested in.

To learn more about interest based advertising, please see:
http://www.aboutads.info/consumers/#oba

How can I opt out of interest-based advertising?

Users can opt out of interest-based advertising services. Please note that opting out does not mean we or any other party will cease to serve ads, but that Telefrek, Inc. / LucentBid DSP will not target ads based on your inferred interests.

You can opt out of interest-based advertising for a specific company or companies, or opt out of all interest based advertising on your web browser and/or mobile device. Please note that opting out requires a cookie to be stored by your browser, or your mobile device ID to be stored, in order to signal your opt-out status to relevant companies.

To opt out, please visit the Network Advertising Institute at:
http://optout.networkadvertising.org/?c=1#!/

You may also contact us directly at privacy@telefrek.com
For mobile devices, you must provide your Apple Identifier for Advertising or Android Advertising Identifer.

 

Does LucentBid advertise to children?

We do not knowingly collect or solicit personal information from anyone under the age of 13 or knowingly serve interest-based ads to anyone under 13. If you are under 13, please do not register to use the platform, subscribe to email communication, or send us any personal or contact information.

Privacy policy updates

This privacy policy may be updated at any time. Any changes to the policy will be reflected on this website at least one week in advance, and the date the latest policy goes into effect is listed at the top of the page. Please review the privacy policy periodically for the latest information.

By interacting with our site or services, you acknowledge that you have read and agree to this policy.

 

For further inquiries, please contact us at: privacy@telefrek.com

Telefrek, Inc.
2010 El Camino Real Suite 1145
Santa Clara, CA 95050

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